SoMo at The Mercury Ballroom September 30
YouTube sensationalist, SoMo, struck the attention of viewers with his renditions of mainstream music from artists like Drake, Rhianna, Usher, Ellie Goulding, and more. SoMo has now released two albums and is on the road for his Falling Up Tour. SoMo will be performing at the Mercury Ballroom on Wednesday, September 30.
SoMo—aka Joseph Somers-Morales— Lived a typical kid life with school and sports until he received a piano from his mom for Christmas. SoMo taught himself how to play by ear and recorded a cover of Chris Brown’s “Crawl”. Uploading the performance to YouTube, it soon went viral. With his brother John’s encouragement, he teamed up with producer and engineer Cody Tarpley and continued to cut covers periodically over the next year. Prior to the release of Drake’s Take Care in 2011, he recorded a medley of the entire album and dropped it on the album’s release day. That medley would go on to garner over 4 million views, and it started to solidify the SoMo phenomenon.Throughout 2012, the singer and songwriter began to buckle down and work on his first original music. His efforts in the studio yielded the independent debut mixtape, My Life. A powerful, palpable, and passionate collection, it merged R&B spirit with pop soul, showcasing his dynamic voice and songwriting prowess.
My Life spawned his first hit “Ride”. Without any radio support and no label at the time, the track began selling 10,000 digital tracks weekly, while its music video directed by Dan Gotti accumulated over 3 million views. It offered a fitting introduction to SoMo with its sexy hook and slick, soaring, and seductive sound.
Simultaneously, SoMo released a cover every single Sunday as part of his “SoMo Sunday” campaign. Speaking directly to his fans, he offered up new music each week, and the series has accrued 50 million-plus views on YouTube.Interestingly SoMo's name has stuck with him since Jr. High. “That name has been with me for so long. In seventh grade, a girl wrote me a note and called me JoSoMo. I thought it was cool so I made an AIM screen name JoSoMo. All of my football teammates and coaches started calling me SoMo on the field. This is who I am.”Ultimately though, it’s his intimate, infectious, and irresistible music that’s going to make everyone remember that name. “When I sing, I really mean it,” he leaves off. “If I’m singing about a woman in the studio, I sing into the mic like it’s her ear. If I’m singing about something sad or happy, I’ll put myself in that mood. My music is driven by emotion from the inside. My motto is, “If it sounds good, people will listen.”
Tickets are $25 in advance. Showtime is 8:00 p.m. – Doors open at 7:00 p.m. All ages are welcome. Service charges not included on ticket prices. Tickets subject to price increases day of show. Tickets may be purchased at mercuryballroom.com or at The Louisville Palace Box Office, 625 South Fourth Street
For more information call 800-745-3000 or visit http://mercuryballroom.com
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